Thu 24 May 2007
Top Ten Reasons NOT to use SlickEdit
Posted by Jeffrey under SlickEdit Products
[7] Comments
An odd title to a post on the SlickEdit blog I know. But in reality, it is just a light-hearted and hopefully creative way that we have been advertising SlickEdit this year. We wanted to appeal to a developer’s sense of humor, and to also get across that we understand coding pain points and frustrations developers have to deal with. So without further adieu, the top ten reasons not to use SlickEdit.
Top Ten Reasons NOT to use SlickEdit
10. I’d lose my parking spot if I had time to go out for lunch.
9. Milestones? What are milestones?
8. Half the fun of writing code is fixing syntax errors.
7. If I finish my work on schedule they’ll just give me more to do.
6. I love reading library reference manuals.
5. I can get full disability when my Repetitive Stress Injury is severe enough.
4. Nothing is more satisfying than formatting my code by hand.
3. Real programmers don’t need no fancy tools.
2. The office is so peaceful after 10PM.
1. There’s really only one good reason not to use SlickEdit — you’ve never tried it.
The ads are running in both printed and online mediums and you can see a sampling of them below.
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So there you have it – the top ten reasons not to use SlickEdit. What do you think of the campaign? Is it funny? Does it catch your eye? Not your cup of tea (or coffee)? Let us know. You won’t hurt our feelings. We would love to hear your feedback, as well as any ideas you have for additions to the list.
Look forward to hearing from you!
Jason
May 25th, 2007 at 9:05 am
The 2nd one would be my choice cause I’m getting paid by the hour
I really like it !
HS2
May 25th, 2007 at 10:14 am
Great ad! AND very true.
June 14th, 2007 at 10:37 am
0. When you install the trial, you have to agree to let them spam you. I removed the trail within 10 seconds after seeing that. I guess they like losing potential customers.
June 14th, 2007 at 10:50 am
Sorry if that sounded nasty. Have you ever researched what happens if people can optout from being contacted. Maybe you can rig it so that half the people who download the trial get the current activation form,and the other half get a form where they can optout. This could generate some interesting statistics.
June 14th, 2007 at 11:34 am
You’re right we do ask you to supply your email address when registering.
We believe that using mass email for a shotgun approach of getting us 1-2 more sales isn’t good business, and we won’t use an email in that manner. Nor as we’ve said, do we sell, or share them with other entities to use to sell a different product.
Every mass announcement email from us will have a link of http://www.slickedit.com/unsubscribe at the bottom and we DO use this database to prevent mass mailing to customers of product announcements.
BTW, as I’m the one who takes care of our email communications, you might be interested in the following:
Our unsubscribe rate is less than 1%. Emails gathered from trial registrations are typically considered stale after 60 days and no longer used for future projects. Most trial registrations result in the following emails:
-Thank you for registering, here is your trial key
-Sales rep offering help during your trial period
-Post trial request for survey data about your trial experience (optional)
We hate spam as much as you do. (Some of us might say even more.)
Best Wishes,
Jeffrey
SlickEdit Inc.
June 14th, 2007 at 4:07 pm
Thank you for explaining this. I still think the statistics would be interesting though
June 18th, 2008 at 12:42 am
The ads seem pretty cool. I like reason #3 and #7.